I love chocolate and coffee and I crave both especially at work to beat the afternoon slump. Almost everyday around 2 PM, I would grab a cup of coffee and pair it with a piece of chocolate. But one day, my coworker introduced me to these energy bars that have changed my life! These bars, called “CoffeeBars”, are all-natural vegan bars that contain a full-serving of coffee! They are made from simple and straightforward ingredients such as organic oats, almond butter, chia seeds, and chocolate.
CoffeeBars are tasty and addictive, but what really intrigues me are the people behind them. The CoffeeBar was created by two college students at Northeastern University from an idea that actually started out as a joke.
The two founders, Ali Kothari and Johnny Fayad, were sick of running out of time to drink their coffee when scrambling to class. One morning, they sat down and questioned “why can’t we eat our coffee?”. They toyed with the idea, bought a few ingredients from their local grocery store, and made their first CoffeeBars. After a few successful taste-tests by friends, they knew they were on the something. They launched CoffeeBars on Kickstarter and met their funding goal within 15 hours and spent the next 45 days quadrupling it!
I got the chance to talk to these guys and learn more about their story. I’m super excited to share with you all what I learned.
+What’s your mission at New Grounds Food?
New Grounds Food’s mission is simply to provide people with healthier ways to stay energized throughout their day.
We all have busy lives. And though we may not always have the time to eat, we need energy to keep us going. There are a lot of products out there that offer the energy, but not the healthy ingredients. So we set out to change that.
+Tell us a little about your experience raising money on Kickstarter!
Getting onto Kickstarter was the easy part!
The hard part was getting the word out. I would say that our friends and family help us raise the first few thousand of dollars. Then after that, the Kickstarter community took over and got us to $40K! It was a humbling experience to see all the support from our friends, family, and complete strangers.
+Do you have any stories on how people use CoffeeBars? I imagine there are a whole bunch of situations where they come in handy. I personally like them as a pre-workout snack!
One guy told us how he felt he had seen a “CoffeeBar commercial” happen right in front of his eyes (he and his buddies had backed us on Kickstarter). The morning that they received the CoffeeBars, one of their other co-workers came running in, she had spilled coffee all over herself, hadn’t had time to eat breakfast, and was late for a 9 o’clock meeting. So one of the guys gave her a CoffeeBar to satisfy her coffee and breakfast craving! He had said that she loved the bar and it kept her going until lunch time!
Then, we had a comforting story was shared with us a few months back. This woman was the first subscriber to a full year of CoffeeBars!
In her words:
“I am a regular coffee drinker, but there are times that dealing with a cup of hot coffee is inconvenient. I currently have two close relatives who are dealing with health issues – hence my delay in responding to you. One relative had a long hospital stay and the other has been taking chemo monthly at a medical facility for over a year. With the hospitalized relative, I found that your bars gave me a coffee experience when I was unable to leave the hospital room to make it down to the cafeteria/vending area to make a purchase. On the plus side, I was able to open a bar and eat it quietly without disturbing anyone who was asleep. The bars are soft and flavorful and do not leave a crumb trail.
Second, I wanted to let you know that your product works well when I am sitting in the chemo room with my other relative. Many of the patients there have trouble dealing with the smell of food, so I find it easy to discretely eat one of your bars and not bother anyone.”
+What are your next steps at New Grounds Food?
- Expand our team by adding on new people to the business development and marketing side of the company
- Add 2 new flavors to the product line!
- Sell in at least 1,000 locations by the end of the year (we are already in 300 locations)
- Launch our newest social mission that will be a long-term effort for New Grounds Food
If you are interested in trying a CoffeeBar you can use the promo code AGRAWAL to get a Free CoffeeBar (50% of a 2 CoffeeBar sampler pack, $3 off the 12-pack). You can shop from them here!